Farmers Encouraged To Adopt New Mindset AHDB Chairman Sir Peter Kendall

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Farmers encouraged to adopt new mindset AHDB chairman Sir Peter Kendall

Date Published: 05/11/2015

Managing volatility as the new norm is the theme of this year's National Farm Management Conference to be staged in London on Thursday 26 November. A comprehensive range of topics will come under the microscope in two parts led by an inspiring line-up of speakers featuring a mix of farm managers, farmers and industry influencers scheduled by conference organiser, the Institute of Agricultural Management (IAgrM).

AHDB chairman, Sir Peter Kendall will lead the morning session with his take on the future of British farming. "Despite the upheaval in farmgate prices over recent months, the long term future is encouraging for our thousands of farmer and grower SMEs," he says.

"British exports of food and drink stood at £19 billion last year, hard on the heels of the £25 billion in UK car industry exports, and this food and drink figure will continue to rise. Consequently, maximising the opportunities this offers us as farmers and growers lies in encouraging a mindset which looks to continually learn and adapt, one which is open to building new skills, innovating and adopting new technologies."

Other speakers include
• Prof Tim Wheeler, University of Reading, Professor of Crop Science
• Connor McVeigh, McDonalds' UK supply chain director
• Andy Thompson, Genus ABS regional director Europe, Middle East and Africa• Jimmy McLean, Royal Bank of Scotland chairman agriculture
• Thia Hennesy, Rural Economy Research Centre in Ireland, principal research
• Tony Bell, ForFarmers' raw material director and an arable farmer

Plus a panel session comprising Amanda Ball, AHDB strategy director dairy; Andrew Blenkiron, Euston Estate's estate director; Duncan Sinclair, Waitrose UK agricultural manager, Waitrose; and Graham Redman, The Anderson Centre's partner and research economist.

 "The Institute of Agricultural Management has organised a one day event which is designed to inspire and challenge farmers, farm managers and industry influencers alike," says IAgrM director, Richard Cooksley. "Managing volatility is already posing a major challenge to all farming businesses regardless of commodity, and it's one to which solutions will have to be developed and adopted if they are to remain profitable and sustainable."

For further information and to book a place call IAgrM on 01275 843825,,